Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y

The objective of this study is to investigate the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions. More specifically, to test the different perceptions of generation X and Y on the relationship between shopping mall attributes, tourist shopping satisfaction and behavioral intentions. A systematic random sampling technique is used in this study. Six hundred questionnaires are distributed to target respondents, of which only 282 samples are returned, yielding a 47% response rate. The results indicate that shopping mall
attributes play an essential role in predicting tourist shopping satisfaction and behavioral intentions. Moreover, tourist shopping satisfaction has a significant relationship with behavioral intentions such as repurchase intention, loyalty, and desire to stay longer at shopping malls. To maintain the relationship with shoppers, shopping malls must continuously improve their service to increase tourist shopping satisfaction and behavioral intentions. Tourists who are more interested in shopping prefer to stay longer and express willingness to return regularly to the shopping mall than tourists who are less interested in shopping. A better understanding of shopping mall attributes in predicting tourist shopping satisfaction is critical for the successful and sustainable shopping tourism industry. It may help mall managers and retailers in building
retail strategies to encourage repurchase intention, loyalty, and desire to stay longer at the shopping malls.