A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI)

Nicholls, Richard

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Nicholls, Richard (2019) A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI). In: QUIS16 - The 16th International Research Symposium on Service Excellence in Management, 10-13 June 2019, Karlstad University, Sweden. (Unpublished)

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[thumbnail of WRAP CCI & social diversity.pptx]

WRAP CCI & social diversity.pptx
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[thumbnail of WRAP CCI & social diversity.pdf]

WRAP CCI & social diversity.pdf
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Output Type:

Conference or Workshop Item (Lecture)

Abstract:

The purpose of this study is to explore the CCI implications of differences in customers’ values, consumption goals, and cultural backgrounds. Specifically, the study extensively reviews the CCI-related literature to examine the extent to which customer similarity is conducive to harmonious CCI and dissimilarity problematic for CCI.

Uncontrolled Discrete Keywords:

customer-to-customer interaction, customer diversity, IRWRG

Subjects:

H Social Sciences > HD Industries. Land use. Labor

Legacy Divisions (Admin Only):

College of Business, Psychology and Sport > Worcester Business School

Academic Schools:

Worcester Business School

Depositing User:

Richard Nicholls

Date Deposited:

24 Jul 2019 04:26