Experiencing Websites: UK DVD Distributors and the Promotion of Asian Media

Purpose – The purpose of this paper is to propose what can be learned from the study of specific promotional materials. Design/methodology/approach – The in-depth analysis of the text and layout of websites – adapted from Niels Brugger, and in contrast to the study of promotional materials as ancillary or interrelated texts. Findings – That websites can tell the author much about the intentions of distributors, and their target market, even when these resources are no longer active or social media is used. Research limitations/implications – Specific promotional materials should be increasingly studied as individual texts. Websites have their own conventions and structures that can be studied, as well as other digital and physical artefacts. Originality/value – The findings are potentially widespread, as they are evident within a defunct distributor’s webpages, as well as one that remains to be active in the UK market.