The Service Innovation Process: To Systematize or not to Systematize?

Warren, Vessela ORCID logoORCID: https://orcid.org/0000-0002-6016-1821 and Davies, B. (2016) The Service Innovation Process: To Systematize or not to Systematize? In: BAM2016 Proceedings. British Academy of Management. ISBN 978-0-954960896

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Vessela Warren
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