Customer-to-Customer Interaction (CCI) in Tourism – a Customer Diversity Perspective

Nicholls, Richard

Lists

Tools

Nicholls, Richard (2019) Customer-to-Customer Interaction (CCI) in Tourism – a Customer Diversity Perspective. In: Travel and Tourism Research Association 2019: Tourism in the era of connectivity, 8th - 10th April 2019, Bournemouth University. (Unpublished)

Restricted Files
Details

[+][-]

Restricted Files

7906:19210
7906:18795

[+][-]

7906:19210

[thumbnail of WRAP Social diversity and CCI in Tourism Final.pdf]

WRAP Social diversity and CCI in Tourism Final.pdf
Download (169kB) Restricted to Repository staff only Request a copy

7906:18795

[thumbnail of WRAP Social diversity & CCI in Tourism Final.pptx]

WRAP Social diversity & CCI in Tourism Final.pptx
Download (112kB) Restricted to Repository staff only Request a copy

Details

Output Type:

Conference or Workshop Item (Paper)

Abstract:

The notion that customers interact with one other in many tourism services is increasingly recognised, as is the potential impact of such customer-to-customer interaction (CCI) on the customer experience. Much attention, however, has focused on negative aspects of tourist diversity and C2C interaction. This paper gives attention to tourist diversity as a source of added value in C2C tourism contexts.

Uncontrolled Discrete Keywords:

CCI, customer-to-customer interaction, customer diversity, tourism, customer social diversity, IRWRG

Subjects:

H Social Sciences > HD Industries. Land use. Labor

Legacy Divisions (Admin Only):

College of Business, Psychology and Sport > Worcester Business School

Academic Schools:

Worcester Business School

Related URLs:

Depositing User:

Richard Nicholls

Date Deposited: