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The Logical Framework Approach

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Oestreicher, Klaus (2005) The Logical Framework Approach. Competence Site. pp. 1-24.

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Abstract

Die Unternehmenskommunikation bedarf zum Erfolg zwingend einer Strategie. Dieses Postulat soll der Ausgangspunkt sein, den Logical Framework Approach als wichtiges strategisches Instrument vor zu stellen. Die Vielzahl relevanter Berichte lässt vermuten, dass einer Strategie in vielen Unter-nehmen nicht konsequent Rechnung getragen wird. Doch in Zeiten von struktureller Krise, u.a. bedingt durch stetigen Wandel und Hyper-Competition, bedarf es konsequenter Antworten, die jedoch im Bereich der Wirtschaft gerade erst erkannt werden. Eine davon ist der Logical Framework Approach, Logframes, oder LFA. Bezeichnungen für einen strategisch sehr effizienten Ansatz, Probleme zu erkennen, zu definieren und zu lösen.

Item Type:	Article
Uncontrolled Discrete Keywords:	Logical Framework Approach, LFA, communication strategy, communication planning
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Depositing User:	Klaus Oestreicher
Date Deposited:	05 Mar 2009 09:13
Last Modified:	08 Jun 2021 09:25
URI:	https://eprints.worc.ac.uk/id/eprint/600

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