Generation Z: Communications & Engagement

Bozward, David

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Bozward, David (2017) Generation Z: Communications & Engagement. In: President's Lecture Series, 9th March 2017, St John's Campus, University of Worcester. (Unpublished)

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Generation z: communications & engagement

Generation z: communications & engagement
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Output Type:

Conference or Workshop Item (Lecture)

Abstract:

This generation is instantly connected and interconnected, with access to everything all the time. Their world is centred around smartphones, text messages, instant messaging, Skype, online social communities like Facebook and Twitter or self-publishing tools like YouTube and WordPress and the only way you are going to get the most from them is on their terms.

So how do we achieve higher engagement and communication from Generation z?

Uncontrolled Discrete Keywords:

Generation Z, communication, engagement, social media

Subjects:

B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HV Social pathology. Social and public welfare
L Education > LB Theory and practice of education > LB2300 Higher Education

Legacy Divisions (Admin Only):

College of Business, Psychology and Sport > Worcester Business School

Academic Schools:

Worcester Business School

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