University of Worcester Worcester Research and Publications

The Image of Community Nursing: Implications for Future Student Recruitment

Norman, Kay (2015) The Image of Community Nursing: Implications for Future Student Recruitment. British Journal of Community Nursing, 20 (1). pp. 12-18. ISSN Print: 1462-4753 Online: 2052-2215

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Young people’s perceptions of nursing and, in particular, community nursing, do not reflect the realities of the profession. Community nursing needs to promote a realistic and positive image to young people who may consider nursing as a future career pathway. Strategies to increase awareness and understanding of community nursing roles are urgently required to halt the dissonance between the political drivers influencing changes in community care services, the advancing complexities of nursing roles, and the stereotypical imagery of nursing that continues to influence public thinking and interpretation of roles. The article draws on research that investigated the views of 40 young people from four schools in the West Midlands regarding nursing as a profession.

Item Type: Article
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Staff and students at the University of Worcester can access the full-text via the UW online library search. External users should check availability with their local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords: community nursing, student nurse recruitment, young people's perception, positive image of complex responsibilities
Subjects: R Medicine > RT Nursing
Divisions: College of Health, Life and Environmental Sciences > School of Nursing and Midwifery
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Depositing User: Kay Norman
Date Deposited: 07 Feb 2017 12:00
Last Modified: 30 Jun 2020 13:52

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