Exploring the Meaning of ‘Communitas’ in Tourism and Leisure

Nicholls, Richard

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Nicholls, Richard (2016) Exploring the Meaning of ‘Communitas’ in Tourism and Leisure. In: Academy of Marketing Annual Conference on Radical Marketing, 5-7 July 2016, Newcastle. (Unpublished)

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Examines communitas in tourism/leisure contexts

Examines communitas in tourism/leisure contexts
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Output Type:

Conference or Workshop Item (Paper)

Abstract:

The development of communitas is shown to be relevant in a wide range of tourism and leisure contexts. Liminality can be seen as a pre-condition of communitas, and can develop under a variety of conditions. Whilst the presence of liminality fosters the development of communitas, its presence does not, however, guarantee communitas. Attention has been drawn to differences in the way in which various studies employ the term communitas.

Uncontrolled Discrete Keywords:

Communitas, tourism, leisure, liminality, interaction, marketing, services, CCI, Customer-to-Customer Interaction

Subjects:

H Social Sciences > HF Commerce

Legacy Divisions (Admin Only):

College of Business, Psychology and Sport > Worcester Business School

Academic Schools:

Worcester Business School

Related URLs:

Depositing User:

Richard Nicholls

Date Deposited: