Nicholls, Richard (2016) Exploring the Meaning of ‘Communitas’ in Tourism and Leisure. In: Academy of Marketing Annual Conference on Radical Marketing, 5-7 July 2016, Newcastle. (Unpublished)
Slideshow (Examines communitas in tourism/leisure contexts)
PPT%20AM%202016%20Exploring%20the%20meaning%20of%20%E2%80%98communitas%E2%80%99.pdf - Presentation Restricted to Registered users only Download (459kB) | Request a copy |
Abstract
The development of communitas is shown to be relevant in a wide range of tourism and leisure contexts. Liminality can be seen as a pre-condition of communitas, and can develop under a variety of conditions. Whilst the presence of liminality fosters the development of communitas, its presence does not, however, guarantee communitas. Attention has been drawn to differences in the way in which various studies employ the term communitas.
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Uncontrolled Discrete Keywords: | Communitas, tourism, leisure, liminality, interaction, marketing, services, CCI, Customer-to-Customer Interaction |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | College of Business, Psychology and Sport > Worcester Business School |
Related URLs: | |
Depositing User: | Richard Nicholls |
Date Deposited: | 20 Dec 2016 09:45 |
Last Modified: | 17 Jun 2020 17:15 |
URI: | https://eprints.worc.ac.uk/id/eprint/5164 |
Actions (login required)
View Item |