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More Than a Wallet: Serving the Older Consumer

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Nicholls, Richard (2016) More Than a Wallet: Serving the Older Consumer. Consumer Commerce Newsletter.

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More than a wallet - serving the older consumer.pdf - Accepted Version
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Official URL: http://www.iorma.com/reports/more-than-a-wallet-se...

Abstract

Considers the values, behaviour and needs of older shoppers in terms of interactions with employees; interactions with other shoppers present in the retail environment; and physical aspects of the retail environment.

Item Type:	Article
Additional Information:	The full-text can be accessed via the official URL.
Uncontrolled Discrete Keywords:	older consumers, retailing, interaction
Subjects:	H Social Sciences > HF Commerce
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	Organisation
Depositing User:	Richard Nicholls
Date Deposited:	13 Sep 2016 14:24
Last Modified:	17 Jun 2020 17:13
URI:	https://eprints.worc.ac.uk/id/eprint/4881

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