University of Worcester Worcester Research and Publications

Exploring Service Innovation Practices Through a Longitudinal Ethnographic Case Study

Warren, Vessela ORCID: (2015) Exploring Service Innovation Practices Through a Longitudinal Ethnographic Case Study. In: The 15th Qualitative Methods Conference, 3rd - 5th May 2016, Glasgow, UK. (Unpublished)

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Case study research has the advantage of investigating issues that are embedded within the context of the case. A novel approach to investigation of the implementation of service innovation process has been adopted through a longitudinal ethnographic case study. This approach was found useful, as the outcome of the study was intended to be an in-depth understanding of firm’s current innovation practices and its consequences with the implementation of a novel business process. In this applied research, an array of longitudinal data was generated chiefly through the technique of participant-observation. Participant-observation as a qualitative or naturalistic method has its roots in ethnographic research. Participant-observation involves “participating in the social world, in whatever role, and reflecting on the products of that participation” (Hammersley & Atkinson, 1983, p.16). This method offers a degree of understanding of the context under study that can come only from personal experience. In this presentation, I discuss the role of the researcher-practitioner as participant-observer and the usefulness of ethnographic case study methodology and participant-observation technique to investigating service innovation practices that are embedded within the context-specific setting of the case.

Item Type: Conference or Workshop Item (Speech)
Additional Information:

The abstract for the conference presentation has been published in "Abstracts, Oral Presentations for Qualitative Methods Conference, May 2016",International Journal of Qualitative Methods (IJQM), 15(1), 2016.
The full-text of the conference presentation cannot be supplied for this item.

Uncontrolled Discrete Keywords: longitudinal ethnographic case study, participant-observer, innovation practices
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Vessela Warren
Date Deposited: 14 Jun 2016 09:08
Last Modified: 17 Jun 2020 17:11

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