Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

Registered Users - Log in using your University of Worcester ID and Password to submit items to the repository.

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

Post-Purchase Consumer Behaviour, Sustainability and its Influence on Fashion Identity

Tools

Lists

Marciniak, R. and Gad Mohsen, Marwa (2016) Post-Purchase Consumer Behaviour, Sustainability and its Influence on Fashion Identity. In: Fashion: Tyranny and Revelation. Interdisciplinary Press, Oxford, pp. 203-221. ISBN 978-1-84888-483-0

[thumbnail of Fashion 6 eBookred5WMAUTHCOPY 1.pdf]

Preview

Text
Fashion 6 eBookred5WMAUTHCOPY 1.pdf - Published Version
Download (1MB) | Preview

Official URL: http://www.inter-disciplinary.net/critical-issues/...

Abstract

The paper aims to explore how sustainability may be used as a form of self-expression, and whether it can endow individuals with an identity associated with ethical consumption at the post purchase consumption stage. Exploratory research was undertaken to investigate sustaining decisions and sustainability practices. It
draws upon Jacoby et al.’s disposition model to explore factors extrinsic and intrinsic to the product in relation to fashion clothing sustainability and identity
formation. Mixed qualitative methods were employed. The study’s findings indicate that clothing and fashion post-purchase sustainability relates to high level of
involvement with the clothing and fashion item together with product attributes, benefits and situational factors relating to the product. A conclusion of the study is
that an expressed ethical identity does not mean that individuals will behave in an ethical manner. Rather other identities emerged relevant to the individuals self
concept and image.

Item Type:	Book Section
Additional Information:	This chapter originally appeared as a conference paper in the Proceedings of 6th Global Conference: Fashion - Exploring Critial Issues (Session 13b: Sustainability: Fighting Waste with Fashion) in 2015, published by the Inter-Disciplinary Press. 6th Global Conference: Fashion - Exploring Critial Issues (Session 13b: Sustainability: Fighting Waste with Fashion) held at Mansfield College, Oxford, United Kingdom on Monday 15th September – Thursday 18th September 2014
Uncontrolled Discrete Keywords:	sustainability, identity, ethical consumption, clothing and fashion, female consumers
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	http://www.inter-disciplinary.net/critic... http://www.inter-disciplinary.net/publis...
Depositing User:	Marwa Gad Mohsen
Date Deposited:	27 Nov 2015 15:12
Last Modified:	17 Jun 2020 17:08
URI:	https://eprints.worc.ac.uk/id/eprint/4057

Actions (login required)

View Item

Altmetric

CORE (COnnecting REpositories)

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.