Personality Trait Differences Between Traditional and Social Entrepreneurs

Purpose
This research seeks to identify personality trait differences between social and traditional entrepreneurs.

Design/Methodology
The Durham Business School’s General Enterprise Tendencies (GET) test was chosen to measure an individual’s entrepreneurial personality. The choice was based on the test’s established use within industry and its ability to measure traits most commonly considered ‘entrepreneurial’ by the extant literature. The test was adapted for this study and distributed to both social and traditional entrepreneurs. The results were then statistically analysed to test for significant differences between the two groups.

Findings
It was found that social entrepreneurs exhibited statistically significantly higher levels of creativity, risk taking, and need for autonomy than traditional entrepreneurs. The results were then discussed critically in light of the literature.

Limitations
The modest sample size was the main limitation of the research. In addition, the sample set was fairly culturally homogeneous. It has been recommended that an additional test be carried out with a larger sample size, consisting of a more culturally diverse range of participants, in order to improve the generalisation of the findings.

Originality/Value
This research provides new insights into personality trait differences between social and traditional entrepreneurs and is particularly useful to those with an interest in entrepreneurial orientation and those interested in the identification and development of social entrepreneurs.