Something for Nothing? An Investigation into Online Product Sampling.

Kuzma, Joanne; Wright, Warren

Lists

Tools

Kuzma, Joanne and Wright, Warren (2015) Something for Nothing? An Investigation into Online Product Sampling. International Journal of Information, Business and Management, 7 (2). pp. 97-106. ISSN Print: 2076-9202 Online: 2218-046X

Documents
Details

[+][-]

Documents

3553:4759

[+][-]

3553:4759

[thumbnail of kuzmafreebies04oct2014(1).pdf]

kuzmafreebies04oct2014(1).pdf
Accepted Version Download (206kB)

Details

Output Type:

Article

Abstract:

The application of websites to offer free samples of products and services to consumers is widespread. Online approaches, including the use of “freebie” sites and social media, offer consumers free product samples by completing a request form. However, this study demonstrates that a significant number of requests are ignored or unfulfilled. Companies who fail to provide the requested samples, risk undermining the potential benefits of offering freebies online by creating customer dissatisfaction.

Additional Information:

The full-text of the online published article can be accessed via the Official URL.

Uncontrolled Discrete Keywords:

marketing, free product samples, freebie, consumer behavior, Facebook

Subjects:

T Technology > T Technology (General)

Legacy Divisions (Admin Only):

College of Business, Psychology and Sport > Worcester Business School

Academic Schools:

Worcester Business School

Related URLs: