Technology Undermines Cable Television Globally.

The Internet and digitisation has significantly changed the way in which media content has been consumed over recent years. There is now evidence of further industry disruption occurring as a new group of Internet-based firms focus their attention on the connected home as the next battle ground in their fight for control of the living room. Traditional television and the $2.2 trillion entertainment industry is about to be massively disrupted as companies such as Google, Amazon, Apple and Netflix develop new platforms for the delivery of content. High levels of dissatisfaction with current cable TV providers has resulted in millions of Americans `cutting the cord` and accessing content via new distribution channels and devices.