University of Worcester Worcester Research and Publications

`Platform` Model Will Change Global Corporate Strategy

Walton, Nigel (2013) `Platform` Model Will Change Global Corporate Strategy. The Oxford Analytica Daily Brief.

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The twenty first century has seen the emergence of a new platform business model where web-based companies such as Amazon, Google, Facebook and Apple have been able to access multiple-markets and industries by exploiting the benefits of a platform ecosystem. These Internet-based corporations are able to leverage their technology platforms in order to enter industries that appear unrelated to their core businesses. This new rationale of how value is created, delivered and captured is in stark contrast to the business models practiced by established industrial firms and traditional bricks and mortar companies.

Item Type: Article
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Uncontrolled Discrete Keywords: web-based companies, platform business model, global corporate strategy
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HE Transportation and Communications
T Technology > T Technology (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Nigel Walton
Date Deposited: 05 Nov 2013 16:47
Last Modified: 17 Jun 2020 17:01

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