`Platform` Model Will Change Global Corporate Strategy

The twenty first century has seen the emergence of a new platform business model where web-based companies such as Amazon, Google, Facebook and Apple have been able to access multiple-markets and industries by exploiting the benefits of a platform ecosystem. These Internet-based corporations are able to leverage their technology platforms in order to enter industries that appear unrelated to their core businesses. This new rationale of how value is created, delivered and captured is in stark contrast to the business models practiced by established industrial firms and traditional bricks and mortar companies.