University of Worcester Worcester Research and Publications

Business Support in Sport – Strategy or Serendipity?

Bill, Karen and Rhoden, Clare (2011) Business Support in Sport – Strategy or Serendipity? Journal of Small Business and Enterprise Development, 18 (4). pp. 821-832. ISSN 1462-6004

Full text not available from this repository. (Request a copy)


Purpose – As a generalisation, the Sports industry is a multifaceted, complex and diverse industry, perhaps making it difficult to offer business support and advice. This paper aims to identify and analyse, through sport and recreation business owners (SMEs), their experience of business support and advice. The study can therefore be seen as contributing to related studies by Mole et al. (2008) and responding to Pawson and Tilley’s (1997) request for a more nuanced view of how public-support programmes work.
Design/methodology/approach – A qualitative, collective case study design is adopted. Three in–depth semi-structured interviews with Directors of Sport Businesses were undertaken to identify business support in the West Midlands Sports sector. Interviews focused on business development, the support and advice Directors received and the future direction of their business. Interviews were analysed using inductive and deductive content analysis (Côté et al., 1993).
Findings – The findings from the case studies highlight a variety of general support and advice mechanisms, e.g. WBDA (Women’s Business Development Agency) with differences in regional provision evident. One strong emerging theme indicates that specialised business support occurs which appears critical but ad-hoc.
Originality/value - This paper considers the specific business support needs in a largely unreported, yet growing sports sector (based upon a demand led inquiry) into existing providers and business recipients. These findings are pertinent for various organisations such as policy makers, small business support agencies, as well as sports businesses themselves; as they seek to both identify specific sector support needs and evaluate existing practice.

Item Type: Article
Additional Information:

The electronic full-text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords: business support, recreation, sponsorship, sporting events, sports
Subjects: A General Works > AS Academies and learned societies (General)
Divisions: College of Business, Psychology and Sport > School of Sport and Exercise Science
Related URLs:
Depositing User: Clare Rhoden
Date Deposited: 09 Mar 2012 10:10
Last Modified: 17 Jun 2020 16:56

Actions (login required)

View Item View Item
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.