Qualitative, Quantitative, and Mixed Methodology Paradigms

Which methodology is best for my research project? is the first question most research students and early career researchers ask. While a perfect answer does not exist, this conceptual paper provides some guidance as a point of departure in the right direction. The aim of this conceptual paper is, therefore, to present a comparative analysis of contemporary research methodologies. Although adopting one methodology than the other primarily depends on the research question, personal preference and prior experience and disposition, this analysis has found that mixed methodology research paradigm has the potential to producing more rigorous findings than relying on mono methods. This conceptual paper contributes to the methodological literature in two areas. First, it creates an awareness among research students and early career researchers about the availability of possible research methodologies to help them adopting suitable research designs to address their unique research questions. Second, it encourages researchers from all disciplines to engage in a dialogue with regards to adopting appropriate methodologies.