The Potential of the Global Cultural Industries

The intention of this paper is to evaluate the potential of the world media environment in which we operate. If we are to exploit this potential effectively, we need to consider, first, the problems that corporate control might present to cultural development and a global shared prosperity, secondly, how we might tap into the reserves of the immense investment in the cultural industries, thirdly, the importance of the individual in this corporate world as a generator of creative ideas and as a world communicator and, finally, the importance of higher education in shaping graduates who will contribute to this developmental process.