The future of research on customer-to-customer interaction (CCI)

Nicholls, Richard

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Nicholls, Richard (2024) The future of research on customer-to-customer interaction (CCI). In: A Research Agenda for Service Marketing. Elgar Research Agendas . Edward Elgar Publishing Ltd, Cheltenham, pp. 183-224. ISBN Print ISBN: 9781803923161 ‭• eISBN: 9781803923178

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Book Section

Editors:

Editors

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ORCID

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Furrer, O.

UNSPECIFIED

Landry, M.

UNSPECIFIED

Baillod, C.

UNSPECIFIED

Kerguignas, J. Y.

UNSPECIFIED

Abstract:

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Additional Information:

This is Chapter 7 in 'Part VI: Research on the Environmental Context of Services'

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College of Business, Psychology and Sport > Worcester Business School

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Worcester Business School

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Depositing User:

Richard Nicholls

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