We rarely consume alone

Nicholls, Richard

Worcester Research and Publications

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We rarely consume alone

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Nicholls, Richard (2023) We rarely consume alone. University of Worcester.

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Abstract

Dr Richard Nicholls discusses how the other customers around us during the consumption of a service can exert an influence on how we experience that service. This area of research, usually known as customer-to-customer interaction (CCI) or C2C interaction, is expanding rapidly.

Item Type:	Other
Uncontrolled Discrete Keywords:	customer-to-customer interaction
Subjects:	H Social Sciences > HF Commerce
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Depositing User:	Richard Nicholls
Date Deposited:	22 Feb 2023 13:57
Last Modified:	13 Feb 2025 12:18
URI:	https://eprints.worc.ac.uk/id/eprint/12766

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