University of Worcester Worcester Research and Publications
 
  USER PANEL:
  ABOUT THE COLLECTION:
  CONTACT DETAILS:

Big fish: Leveraging the fear of missing out in equity crowdfunding in the post-COVID-19 era

Sabia, Luca, Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 and Bozward, David (2022) Big fish: Leveraging the fear of missing out in equity crowdfunding in the post-COVID-19 era. Business Horizons, 65 (1). pp. 59-67. ISSN 0007-6813

[img] Text
Big fishes Building loyal brand communities in equity crowdfunding by implementing the positive face of FOMO in the post-Covid era.pdf - Accepted Version
Restricted to Repository staff only

Download (351kB) | Request a copy
[img] Text
Big fish - Leveraging the fear of missing out in equity crowdfunding in the post-COVID era.pdf - Accepted Version
Restricted to Repository staff only until 28 September 2024.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (358kB) | Request a copy

Abstract

The aim of this study is to inform entrepreneurs about how best to implement the positive face of the fear of missing out (FOMO) to foster brand community building in the context of equity crowdfunding in the post-Covid era. Fifteen semi-structured interviews were conducted with crowdinvestors from Europe and North America investing via different equity crowdfunding portals, to obtain primary in-depth qualitative data. Using thematic analysis, the authors investigated how FOMO influences the crowdinvestor’s decision making. Findings suggest that FOMO is a powerful belongingness facilitator to support the crowdinvestor’s self-determination strategies and thus their willingness to be part of a crowdfunding community to share in its values and beliefs. As such it can be used by entrepreneurs to activate identification mechanisms through which they can create a loyal fan base. An entrepreneurial action plan is proposed to guide the entrepreneur in making the most of the equity crowdfunding opportunity through the positive face of FOMO.

Item Type: Article
Additional Information:

Staff and students at the University of Worcester can access the journal pre-proof article via the online Library Search. External users should check availability with their local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords: Equity Crowd Funding, FOMO, Community Building, Startup crowdfunding, Value creation
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Depositing User: Robin Bell
Date Deposited: 16 Aug 2021 08:36
Last Modified: 06 Dec 2022 16:49
URI: https://eprints.worc.ac.uk/id/eprint/11275

Actions (login required)

View Item View Item
 
     
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.