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Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y

Amin, M., Ryu, K., Cobanoglu, C., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wulan, M.M. (2020) Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y. Journal of Quality Assurance in Hospitality & Tourism. ISSN 1528-008X (print) 1528-0098 (eISSN) (In Press)

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Abstract

The objective of this study is to investigate the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions. More specifically, to test the different perceptions of generation X and Y on the relationship between shopping mall attributes, tourist shopping satisfaction and behavioral intentions. A systematic random sampling technique is used in this study. Six hundred questionnaires are distributed to target respondents, of which only 282 samples are returned, yielding a 47% response rate. The results indicate that shopping mall
attributes play an essential role in predicting tourist shopping satisfaction and behavioral intentions. Moreover, tourist shopping satisfaction has a significant relationship with behavioral intentions such as repurchase intention, loyalty, and desire to stay longer at shopping malls. To maintain the relationship with shoppers, shopping malls must continuously improve their service to increase tourist shopping satisfaction and behavioral intentions. Tourists who are more interested in shopping prefer to stay longer and express willingness to return regularly to the shopping mall than tourists who are less interested in shopping. A better understanding of shopping mall attributes in predicting tourist shopping satisfaction is critical for the successful and sustainable shopping tourism industry. It may help mall managers and retailers in building
retail strategies to encourage repurchase intention, loyalty, and desire to stay longer at the shopping malls.

Item Type: Article
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Uncontrolled Discrete Keywords: shopping mall attributes, tourist-shopping satisfaction, repurchase intention, loyalty, and desire to stay longer, Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Sajad Rezaei
Date Deposited: 04 Jun 2020 12:19
Last Modified: 02 Oct 2020 13:02
URI: https://eprints.worc.ac.uk/id/eprint/9478

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