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User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust

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Amin, M., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Abolghasemi, M. (2014) User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust. Nankai Business Review International, 5 (3). pp. 258-274. ISSN 2040-8749

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Official URL: https://www.emerald.com/insight/content/doi/10.110...

Abstract

Purpose – The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on mobile website satisfaction. Design/methodology/approach – A total of 302 valid questionnaires were collected to empirically test the research model. Structural equation modeling (SEM) was performed to evaluate the reliability and validity of the measurement model and structural models. Findings – The results show that there is a positive relationship between PEOU, PU and mobile users’ satisfaction. PU is positively related to trust and mobile users’ satisfaction. Moreover, trust positively influences mobile users’ satisfaction. Practical implications – Drawing on the technology acceptance model and trust theory, this study develops and empirically examines a model for consumers’ satisfaction to use mobile services. This study contributes new insights concerning the marketing literature by examining the impact of PU, PEOU and trust on mobile users’ satisfaction. Originality/value – The contribution of the study is significant for both mobile marketers and academicians in the era of the third-generation environment. This study is among the first few attempts to integrate the TAM with trust to determine mobile user satisfaction.

Item Type:	Article
Additional Information:	Staff and students at the University of Worcester can access the full-text of the online published article via the online Library Search. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	trust, mobile satisfaction, perceived ease of use, (PEOU), perceived usefulness (PU)
Subjects:	H Social Sciences > H Social Sciences (General) T Technology > T Technology (General)
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	https://www-emerald-com/
Depositing User:	Sajad Rezaei
Date Deposited:	13 May 2020 11:02
Last Modified:	17 Jun 2020 17:35
URI:	https://eprints.worc.ac.uk/id/eprint/9422

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