University of Worcester Worcester Research and Publications

International Medical Travelers’ Behavioral Intention: An Empirical Study in Iran

Shahijan, M.K., Rezaei, Sajad ORCID:, Preece, C.N. and Ismail, W.K.W. (2015) International Medical Travelers’ Behavioral Intention: An Empirical Study in Iran. Journal of Travel and Tourism Marketing, 32 (5). pp. 475-502. ISSN Print: 1054-8408 Online: 1540-7306

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A few studies have examined destination image (DI), hospital service quality (HSQ), hospital accreditation (HA), patient attitude (PA) on patient satisfaction (PS), revisit intention (RI) and word of mouth (WOM) in a tourism context. The purpose of this study is to examine the impact of medical travelers’ behavioral intention in Iran. A total of 250 questionnaires were distributed with a response rate of 68. Quantitative techniques were used to test the hypotheses within the structural equation modelling (SEM) using SmartPLS software. Our statistical results support the positive relationship between DI and PS, HSQ and PA, HSQ and RI, HSQ and WOM, HA and PA, PA and PS, PS and RI, and PS and WOM. However, the relationship between DI and PA, DI and RI, HA and PS, and HA and WOM were not supported. The research contribution, implication, and limitation are discussed.

Item Type: Article
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Uncontrolled Discrete Keywords: medical tourism, destination image, hospital service quality, hospital accreditation, patient attitude, patient satisfaction, revisit intention, word of mouth, Iran
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Sajad Rezaei
Date Deposited: 13 May 2020 10:59
Last Modified: 17 Jun 2020 17:35

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