Gender differences and consumer's repurchase intention: The impact of trust propensity, usefulness and ease of use for implication of innovative online retail

Amin, M., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Tavana, F.S. (2015) Gender differences and consumer's repurchase intention: The impact of trust propensity, usefulness and ease of use for implication of innovative online retail. International Journal of Innovation and Learning, 17 (2). pp. 217-233. ISSN Print: 1471-8197 Online: 1741-8089

Abstract

The importance of online consumer behavioural retention among different group has been recognised as an issue for online marketer in light of expansion of e-commerce and implication for online retailing innovativeness and continuous improvements. As such, gender differences beg attention for further studies in internet retiling context. This study endeavours to examine the impact of perceived ease of use (PEOU), perceived usefulness (PU) and trust propensity on repurchase intention (RI) in which the role of gender differences is concerned with implication of website innovativeness. The online and offline surveys among Malaysian online shoppers performed to empirically test the proposed research framework with a total of 300 valid questionnaires. The findings suggest that there is significant difference between males and females in determining RI, thus, gender can be used to predict RI. Moreover, PU and trust propensity found to be key predictor factors in online shopping behavioural intention while PEOU does not. Specifically, gender differences between males and females found higher in trust propensity rather than PU, PEOU and overall RI. The social implication, practical implication and theoretical contribution of research with concern of limitation are discussed.

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