Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

Registered Users - Log in using your University of Worcester ID and Password to submit items to the repository.

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI)

Tools

Lists

Nicholls, Richard (2019) A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI). In: QUIS16 - The 16th International Research Symposium on Service Excellence in Management, 10-13 June 2019, Karlstad University, Sweden. (Unpublished)

	Slideshow WRAP CCI & social diversity.pptx Restricted to Repository staff only Download (144kB) \| Request a copy
	Slideshow WRAP CCI & social diversity.pdf Restricted to Repository staff only Download (202kB) \| Request a copy

Abstract

The purpose of this study is to explore the CCI implications of differences in customers’ values, consumption goals, and cultural backgrounds. Specifically, the study extensively reviews the CCI-related literature to examine the extent to which customer similarity is conducive to harmonious CCI and dissimilarity problematic for CCI.

Item Type:	Conference or Workshop Item (Lecture)
Uncontrolled Discrete Keywords:	customer-to-customer interaction, customer diversity, IRWRG
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Depositing User:	Richard Nicholls
Date Deposited:	24 Jul 2019 04:26
Last Modified:	15 Feb 2023 14:28
URI:	https://eprints.worc.ac.uk/id/eprint/8373

Actions (login required)

View Item

Altmetric

CORE (COnnecting REpositories)

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.