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Stretching and Bending the Frame – Green Possibilities in Popular Romantic Narratives

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Parham, John (2019) Stretching and Bending the Frame – Green Possibilities in Popular Romantic Narratives. Green Letters: Studies in Ecocriticism, 22 (3). pp. 301-312. ISSN 2168-1414

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Official URL: https://www.tandfonline.com/doi/abs/10.1080/146884...

Abstract

This article examines frame theory, popular culture, and environmental values. Reviewing frame theory across journalism, communication studies, linguistics, and fine art, it will examine in particular ‘cultural framing’. Radical thought is invariably associated with the avant-garde, yet narrative or genre innovations in popular culture can also trigger ‘deeper’ cognitive shifts, potentially transforming ‘common culture’. Citing comics, films, and animation, the main example is popular music and how Björk and British Sea Power have subverted generic and acoustic conventions (e.g. melody), and music’s habitual romantic narratives, to re-frame human–nonhuman relationships ecologically. By stretching and manipulating frames, popular culture can adapt and engender environmental narratives for mass consumption.

Item Type:	Article
Additional Information:	Staff and students at the University of Worcester have access to the full-text of the published version via the UW online Library Search. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	literature, literary theory, frame theory, culturalframing, narrative, romance, Björk, British Sea Power
Subjects:	M Music and Books on Music > M Music N Fine Arts > NX Arts in general P Language and Literature > PN Literature (General)
Divisions:	College of Arts, Humanities and Education > School of Humanities
Related URLs:	Publisher https://library.worc.ac.uk/
SWORD Depositor:	Prof. Pub Router
Depositing User:	John Parham
Date Deposited:	14 Jan 2019 08:54
Last Modified:	07 Jul 2020 11:40
URI:	https://eprints.worc.ac.uk/id/eprint/7422

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