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Engaging Art Consumers in the Social Media Ecosystem

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Mora-Avila, Paulo and Ria, Wiid ORCID: https://orcid.org/0000-0002-8454-7833 (2017) Engaging Art Consumers in the Social Media Ecosystem. In: 50th Academy of Marketing Annual Conference on Freedom Through Marketing, 3rd - 6th July 2017, Hull University Business School, UK. (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Discrete Keywords:	arts, art consumers, social media, marketing, arts organisations
Subjects:	N Fine Arts > NX Arts in general T Technology > T Technology (General)
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	https://www.academyofmarketing.org/wp-co... https://www.academyofmarketing.org/confe...
Depositing User:	Paulo Mora-Avila
Date Deposited:	25 Jul 2017 13:02
Last Modified:	17 Jun 2020 17:18
URI:	https://eprints.worc.ac.uk/id/eprint/5749

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