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Engaging Art Consumers in the Social Media Ecosystem

Mora-Avila, Paulo and Ria, Wiid (2017) Engaging Art Consumers in the Social Media Ecosystem. In: 50th Academy of Marketing Annual Conference on Freedom Through Marketing, 3rd - 6th July 2017, Hull University Business School, UK. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: arts, art consumers, social media, marketing, arts organisations
Subjects: N Fine Arts > NX Arts in general
T Technology > T Technology (General)
Divisions: Academic Departments > Worcester Business School
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Depositing User: Paulo Mora-Avila
Date Deposited: 25 Jul 2017 13:02
Last Modified: 31 Jul 2017 08:30
URI: https://eprints.worc.ac.uk/id/eprint/5749

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