University of Worcester Worcester Research and Publications

Engaging Art Consumers in the Social Media Ecosystem

Mora-Avila, Paulo and Ria, Wiid ORCID: (2017) Engaging Art Consumers in the Social Media Ecosystem. In: 50th Academy of Marketing Annual Conference on Freedom Through Marketing, 3rd - 6th July 2017, Hull University Business School, UK. (Unpublished)

Text (Academy of Marketing Conference 2017)
AM17_0174.pdf - Accepted Version

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Discrete Keywords: arts, art consumers, social media, marketing, arts organisations
Subjects: N Fine Arts > NX Arts in general
T Technology > T Technology (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Paulo Mora-Avila
Date Deposited: 25 Jul 2017 13:02
Last Modified: 17 Jun 2020 17:18

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