Paulo Mora-Avila
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Paulo Mora-Avila
My Latest As Author
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Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611, Mora-Avila, Paulo and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833
(2026)
Implementation of Business Simulation for Events, Pedagogy and Assessment Strategy: Exploring Task-Technology Fit and Flow Experience in Building Experiential Learning.
In: University of Worcester Learning and Teaching Conference 2026: Inclusive by Design: Innovation, Authentic Assessment, and Student Voice, 17th-18th June 2026, University of Worcester.
(Unpublished)
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Emblen-Perry, Kay ORCID: https://orcid.org/0000-0001-8841-650X, Cooper, Rachel and Mora-Avila, Paulo
(2022)
Embedding real world learning through inspirational guest speakers and the university as a live case study.
In: University of Worcester Learning and Teaching Conference 2022, 8-9th June 2022, University of Worcester.
(Unpublished)
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Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Mora-Avila, Paulo
(2018)
Arts Marketing Framework: The Arts Organisation as a Hub for Participation.
Journal of Public Affairs, 18 (2).
e1657.
ISSN 1472-3891 Online: 1479-1854
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Mora-Avila, Paulo and Ria, Wiid ORCID: https://orcid.org/0000-0002-8454-7833
(2017)
Engaging Art Consumers in the Social Media Ecosystem.
In: 50th Academy of Marketing Annual Conference on Freedom Through Marketing, 3rd - 6th July 2017, Hull University Business School, UK.
(Unpublished)
- Mora-Avila, Paulo (2017) Creative Audiences: Comparing the Effects of Traditional Advertising and User-generated Advertising on Consumer Brand Attitudes and Behaviour. In: The 20th Academy of Marketing Science World Marketing Congress, 27th June - 1st July 2017, University of Canterbury, Christchurch, New Zealand. (Unpublished)
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