Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821
(2015)
Exploring Service Innovation Practices Through a Longitudinal Ethnographic Case Study.
In: The 15th Qualitative Methods Conference, 3rd - 5th May 2016, Glasgow, UK.
(Unpublished)
Abstract
Case study research has the advantage of investigating issues that are embedded within the context of the case. A novel approach to investigation of the implementation of service innovation process has been adopted through a longitudinal ethnographic case study. This approach was found useful, as the outcome of the study was intended to be an in-depth understanding of firm’s current innovation practices and its consequences with the implementation of a novel business process. In this applied research, an array of longitudinal data was generated chiefly through the technique of participant-observation. Participant-observation as a qualitative or naturalistic method has its roots in ethnographic research. Participant-observation involves “participating in the social world, in whatever role, and reflecting on the products of that participation” (Hammersley & Atkinson, 1983, p.16). This method offers a degree of understanding of the context under study that can come only from personal experience. In this presentation, I discuss the role of the researcher-practitioner as participant-observer and the usefulness of ethnographic case study methodology and participant-observation technique to investigating service innovation practices that are embedded within the context-specific setting of the case.
Item Type: | Conference or Workshop Item (Speech) |
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Additional Information: | The abstract for the conference presentation has been published in "Abstracts, Oral Presentations for Qualitative Methods Conference, May 2016",International Journal of Qualitative Methods (IJQM), 15(1), 2016. |
Uncontrolled Discrete Keywords: | longitudinal ethnographic case study, participant-observer, innovation practices |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | College of Business, Psychology and Sport > Worcester Business School |
Related URLs: | |
Depositing User: | Vessela Warren |
Date Deposited: | 14 Jun 2016 09:08 |
Last Modified: | 17 Jun 2020 17:11 |
URI: | https://eprints.worc.ac.uk/id/eprint/4530 |
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