Cox, Howard (2004) International Business Enterprise before 1945: Evolution of the Global Cigarette Market. Informacion Comercial Espanola (812). pp. 125-136. ISSN 0019-977X
Official URL: http://www.revistasice.com/NR/exeres/C305ED2E-FB14...
This paper examines the international growth and development of the British-American Tobacco Co. from 1900 to 1945. As one of the first cases of a market-driven multinational corporation, the paper is able to highlight both the international development of the industry through its various historical phases, and the kinds of problems that a pioneering multinational was forced to deal with. BAT's international management, for example, was among the first to face the issue of globalisation versus localisation in relation to its international product marketing that is now fundamental to the implementation of a successful global business strategy.
This article was originally published in Spanish in a special issue of Information Comercial Espanola No.812 (2004) pp125-36
|Uncontrolled Keywords:||British American Tobacco Company, cigarettes, economic history|
|Subjects:||H Social Sciences > HC Economic History and Conditions|
E History America > E151 United States (General)
D History General and Old World > DA Great Britain
|Divisions:||Academic Departments > Worcester Business School|
|Deposited By:||Howard Cox|
|Deposited On:||08 Apr 2008 12:15|
|Last Modified:||31 Mar 2010 06:00|
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