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International Business Enterprise before 1945: Evolution of the Global Cigarette Market.

Cox, Howard (2004) International Business Enterprise before 1945: Evolution of the Global Cigarette Market. Informacion Comercial Espanola (812). pp. 125-136. ISSN 0019-977X

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Abstract

This paper examines the international growth and development of the British-American Tobacco Co. from 1900 to 1945. As one of the first cases of a market-driven multinational corporation, the paper is able to highlight both the international development of the industry through its various historical phases, and the kinds of problems that a pioneering multinational was forced to deal with. BAT's international management, for example, was among the first to face the issue of globalisation versus localisation in relation to its international product marketing that is now fundamental to the implementation of a successful global business strategy.

Item Type: Article
Additional Information:

This article was originally published in Spanish in a special issue of Information Comercial Espanola No.812 (2004) pp125-36

Uncontrolled Keywords: British American Tobacco Company, cigarettes, economic history
Subjects: H Social Sciences > HC Economic History and Conditions
E History America > E151 United States (General)
D History General and Old World > DA Great Britain
Divisions: Academic Departments > Worcester Business School
Related URLs:
Depositing User: Howard Cox
Date Deposited: 08 Apr 2008 11:15
Last Modified: 31 Mar 2010 05:00
URI: https://eprints.worc.ac.uk/id/eprint/361

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