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Something for Nothing? An Investigation into Online Product Sampling.

Kuzma, Joanne and Wright, Warren (2015) Something for Nothing? An Investigation into Online Product Sampling. International Journal of Information, Business and Management, 7 (2). pp. 97-106. ISSN Print: 2076-9202 Online: 2218-046X

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Abstract

The application of websites to offer free samples of products and services to consumers is widespread. Online approaches, including the use of “freebie” sites and social media, offer consumers free product samples by completing a request form. However, this study demonstrates that a significant number of requests are ignored or unfulfilled. Companies who fail to provide the requested samples, risk undermining the potential benefits of offering freebies online by creating customer dissatisfaction.

Item Type: Article
Uncontrolled Keywords: marketing, free product samples, freebie, consumer behavior, Facebook
Subjects: T Technology > T Technology (General)
Divisions: Academic Departments > Worcester Business School
Related URLs:
Copyright Info: Open Access
Depositing User: Joanne Kuzma
Date Deposited: 30 Jan 2015 08:36
Last Modified: 30 Jan 2015 08:36
URI: https://eprints.worc.ac.uk/id/eprint/3553

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