University of Worcester Worcester Research and Publications
 
  USER PANEL:
  ABOUT THE COLLECTION:
  CONTACT DETAILS:

Factors Influencing Consumers’ Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation

Wang, Q. and Dacko, S. and Gad Mohsen, Marwa (2008) Factors Influencing Consumers’ Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation. Advances in Consumer Research, 35. pp. 416-422. ISSN 0098-9258

[img] Text
ACR 2008.pdf - Published Version
Restricted to Repository staff only

Download (117kB) | Request a copy

Abstract

This paper empirically examines factors influencing consumers’ evaluation and adoption intention of really new products. Combining construal level theory with literature on new product evaluation and adoption, we found an asymmetry in the conditional importance of benefit and cost, both as mediators and as antecedents of adoption intention. As mediators, consumer innovativeness does not affect perceived cost, but leads to greater perceived benefit and greater adoption intention. As antecedents, cost is important only if the adoption is highly beneficial, but benefits remain important regardless of cost. Finally, we found that the salience of costs increases as the temporal distance decreases, whilst the salience of benefit remains constant. We discuss implications for marketing of really new products.

Item Type: Article
Additional Information:

Staff and students at the University of Worcester can access the full-text via Library Search. External users should check availability with their local library or Interlibrary Requests Service.

Uncontrolled Keywords: really-new products, prior knowledge, timing of product evaluation, innovativeness
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Departments > Worcester Business School
Related URLs:
Depositing User: Marwa Gad Mohsen
Date Deposited: 02 Dec 2014 12:46
Last Modified: 14 May 2015 15:50
URI: https://eprints.worc.ac.uk/id/eprint/3477

Actions (login required)

View Item View Item
 
     
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.