University of Worcester Worcester Research and Publications

`M-Commerce` Will Transform Global Retail Industry

Walton, Nigel (2013) `M-Commerce` Will Transform Global Retail Industry. The Oxford Analytica Daily Brief.

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The recent spate of retail bankruptcies in the UK, Europe and North America has highlighted the increasing power and influence of large Internet companies such as Amazon. The shift towards online retail has been accelerated by the diffusion of mobile devices, such as smart phones and tablets, that provide consumers with instant access to information through the use of complementary technologies including augmented reality and location-based applications. This has led to the growth of `showrooming`, where shoppers view a product in a physical store but then buy online from an Internet retailer.

Item Type: Article
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Uncontrolled Discrete Keywords: M-Commerce, global retail industry, online retail, mobile commerce, showrooming
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Nigel Walton
Date Deposited: 15 Nov 2013 14:15
Last Modified: 17 Jun 2020 17:01

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