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`Platform` Model Will Change Global Corporate Strategy

Walton, Nigel (2013) `Platform` Model Will Change Global Corporate Strategy. The Oxford Analytica Daily Brief.

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Abstract

The twenty first century has seen the emergence of a new platform business model where web-based companies such as Amazon, Google, Facebook and Apple have been able to access multiple-markets and industries by exploiting the benefits of a platform ecosystem. These Internet-based corporations are able to leverage their technology platforms in order to enter industries that appear unrelated to their core businesses. This new rationale of how value is created, delivered and captured is in stark contrast to the business models practiced by established industrial firms and traditional bricks and mortar companies.

Item Type: Article
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Staff and students at the University of Worcester have access to the full-text. External users should check availability with their local library or Interlibrary Requests Service.

Uncontrolled Keywords: web-based companies, platform business model, global corporate strategy
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HE Transportation and Communications
T Technology > T Technology (General)
Divisions: Academic Departments > Worcester Business School
Related URLs:
Depositing User: Nigel Walton
Date Deposited: 05 Nov 2013 16:47
Last Modified: 26 Nov 2013 10:50
URI: https://eprints.worc.ac.uk/id/eprint/2697

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