Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

Registered Users - Log in using your University of Worcester ID and Password to submit items to the repository.

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

`Platform` Model Will Change Global Corporate Strategy

Tools

Lists

Walton, Nigel (2013) `Platform` Model Will Change Global Corporate Strategy. The Oxford Analytica Daily Brief.

[thumbnail of Oxford Analytica - Platform Model.pdf]

Text
Oxford Analytica - Platform Model.pdf - Published Version
Restricted to Registered users only
Download (80kB)

Official URL: https://www.oxan.com/display.aspx?ItemID=DB186757

Abstract

The twenty first century has seen the emergence of a new platform business model where web-based companies such as Amazon, Google, Facebook and Apple have been able to access multiple-markets and industries by exploiting the benefits of a platform ecosystem. These Internet-based corporations are able to leverage their technology platforms in order to enter industries that appear unrelated to their core businesses. This new rationale of how value is created, delivered and captured is in stark contrast to the business models practiced by established industrial firms and traditional bricks and mortar companies.

Item Type:	Article
Additional Information:	Staff and students at the University of Worcester have access to the full-text. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	web-based companies, platform business model, global corporate strategy
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HE Transportation and Communications T Technology > T Technology (General)
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	Publisher
Depositing User:	Nigel Walton
Date Deposited:	05 Nov 2013 16:47
Last Modified:	17 Jun 2020 17:01
URI:	https://eprints.worc.ac.uk/id/eprint/2697

Actions (login required)

View Item

Altmetric

CORE (COnnecting REpositories)

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.