The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945.
Oxford University Press, Oxford.
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During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British
American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets.
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||cigarette industry, British American Tobacco, international business, Imperial Tobacco Company, tobacco manufacturing industries, mass production, mass distribution
||S Agriculture > S Agriculture (General)
T Technology > TS Manufactures
J Political Science > JV Colonies and colonization. Emigration and immigration. International migration
F History United States, Canada, Latin America > F001 United States local history
E History America > E151 United States (General)
D History General and Old World > DT Africa
F History United States, Canada, Latin America > F1001 Canada (General)
T Technology > TJ Mechanical engineering and machinery
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
D History General and Old World > DS Asia
D History General and Old World > DD Germany
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
F History United States, Canada, Latin America > F1201 Latin America (General)
D History General and Old World > DA Great Britain
D History General and Old World > DU Oceania (South Seas)
||Academic Departments > Worcester Business School
||19 Nov 2007 12:44
||06 Jul 2012 12:34
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