Cox, Howard and Mowatt, Simon (2004) Consumer-driven innovation networks and e-business management systems. Qualitative Market Research, 7 (1). pp. 9-19. ISSN 1352-2752
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This paper examines the use of consumer-driven innovation networks within the UK food-retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at point-of-sale and data mining, supermarkets are able to identify consumer preferences and co-ordinate new product development via innovation networks. This has been made possible through their information control of the supply-chain established through the use of transparent inventory management systems. As a result, supermarkets’ e-business systems have established new competitive processes in the UK food-processing and retailing industry and are an example of consumer-driven innovation networks. The informant-based qualitative approach also revealed that trust-based transacting relationships operated differently from those previously described in the literature.
|Uncontrolled Keywords:||Trust; Electronic commerce; Complexivity theory; Consumers; Supplier relations; Inventory control.|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Academic Departments > Worcester Business School|
|Deposited By:||Howard Cox|
|Deposited On:||06 Nov 2007 08:50|
|Last Modified:||31 Mar 2010 06:00|
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