University of Worcester Worcester Research and Publications

We rarely consume alone

Nicholls, Richard (2023) We rarely consume alone. Interpersonal Relations & Wellbeing Research Group Blog.

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Dr Richard Nicholls discusses how the other customers around us during the consumption of a service can exert an influence on how we experience that service. This area of research, usually known as customer-to-customer interaction (CCI) or C2C interaction, is expanding rapidly.

Item Type: Article
Uncontrolled Discrete Keywords: customer-to-customer interaction
Subjects: H Social Sciences > HF Commerce
Divisions: College of Business, Psychology and Sport > Worcester Business School
Depositing User: Richard Nicholls
Date Deposited: 22 Feb 2023 13:57
Last Modified: 22 Feb 2023 13:57

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