Nicholls, Richard (2023) We rarely consume alone. Interpersonal Relations & Wellbeing Research Group Blog.
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Official URL: https://irwbresearch.wp.worc.ac.uk/
Abstract
Dr Richard Nicholls discusses how the other customers around us during the consumption of a service can exert an influence on how we experience that service. This area of research, usually known as customer-to-customer interaction (CCI) or C2C interaction, is expanding rapidly.
Item Type: | Article |
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Uncontrolled Discrete Keywords: | customer-to-customer interaction |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | College of Business, Psychology and Sport > Worcester Business School |
Depositing User: | Richard Nicholls |
Date Deposited: | 22 Feb 2023 13:57 |
Last Modified: | 22 Feb 2023 13:57 |
URI: | https://eprints.worc.ac.uk/id/eprint/12766 |
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