Research & Practice Forum Question Style and Response Rates: Do People Prefer to Tick a Box or to Insert a Number When Filling out a Questionnaire?

Fairweather, John and Gossman, Peter (2004) Research & Practice Forum Question Style and Response Rates: Do People Prefer to Tick a Box or to Insert a Number When Filling out a Questionnaire? Rural Society, 14 (1). pp. 70-73. ISSN 1037-1656

Text Research Practice Forum Question Style and Response Rates Do People Prefer to Tick a Box or to Insert a Number When Filling out a Questionnaire.pdf - Published Version Restricted to Repository staff only Download (534kB) | Request a copy

Abstract

An important goal for postal surveys
is maximization of the response
rate. A high response rate improves
confidence in the results and minimises
costs. Response rates are known to
be declining as the use of surveying
has increased, particularly when the
telephone is used. Members of the
public, and farmers, now face surveys
for commercial purposes rather than for
the public good, and this has lessened
the appeal of responding to surveys.

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