Browse by Author

Ohanians, D. and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2024) Consumer Brand Engagement Through Chatbots. In: Digital Transformation for Fashion and Luxury Brands: Theory and Practice. Palgrave Macmillan, Cham, Switzerland, pp. 47-66. ISBN Hardcover: 978-3-031-35588-2 • Softcover: 978-3-031-35591-2 • eBook: 978-3-031-35589-9

Baumgart, Annika, Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2023) Internal Communication and Family Business: A perspective article. Journal of Family Business Management. ISSN 2043-6238

Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Müllern, T. and Berndt, A. (2022) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues and Research in Advertising. ISSN Print: 1064-1734 Online: 2164-7313

Azemi, Y., Ozuem, W., Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Hobson, A. (2022) Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66. p. 102944. ISSN 0969-6989

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2020) Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective. In: Business, Law and Management at the Post-Pandemic Era: An International e-Conference, 11th July 2020, Taylor's University, Malaysia. (Unpublished)

Garfield, Joy, Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2019) The Role of Communities of Practice in Creative Projects. In: BAM2019 conference proceedings. British Academy of Management, London. ISBN 9780995641327 0995641323

Garfield, Joy, Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2019) The Role of Communities of Practice in Creative Projects. In: BAM2019 Annual Conference, 3rd - 5th September 2019, Aston University, Birmingham. ISSN ISBN: 978-0-9956413-2-7

Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Hurley, P., Mora-Avila, Paulo and Salmon, J. (2019) Organisation-led Engagement With Consumers in Hidden Social Spaces. Journal of Digital and Social Media Marketing, 7 (1). pp. 53-67. ISSN Print: 2050-0076 Online:2050-0084

Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Mora-Avila, Paulo (2018) Arts Marketing Framework: The Arts Organisation as a Hub for Participation. Journal of Public Affairs, 18 (2). e1657. ISSN 1472-3891 Online: 1479-1854

Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2018) Evaluation of an Open Innovation Process Model for New Service Development. In: BAM2018 Conference Proceedings. British Academy of Management, pp. 1-5. ISBN 978-0-9956413-1-0

Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Grant, P.S., Mills, A.J. and Pitt, L.F. (2016) No Joke: Understanding Public Sentiment Toward Selling and Salespeople Through Cartoon Analysis. Marketing Theory, 16 (2). pp. 171-193. ISSN Print 1470-5931 Online 1741-301X