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Watts, Helen, Clews, Peter and Cater, Kaylyn (2024) Attendance and retention interventions in Worcester Business School. In: University of Worcester Learning and Teaching Conference, 17th (half day from 12:30pm) and 18th (full day) June 2024, University of Worcester, St John's Campus.

Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764, Taroun, Abdulmaten and Jones, Richard (2024) A Case Study of Big Data Analytics Capability and the Impact of Cognitive Bias in a Global Manufacturing Organisation. In: Artificial Intelligence of Things (AIoT) for Productivity and Organizational Transition. Advances in Computational Intelligence and Robotics (ACIR) . IGI, Hershey, Pennsylvania, pp. 1-25. ISBN 9798369309933 • EISBN13: 9798369309940

Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277, Peng, L., Huirong, Z., Bozward, David, Jing, F., Watts, Helen and Xiaoyu, M. (2019) Exploring Entrepreneurial Roles and Identity in the United Kingdom and China. International Journal of Entrepreneurship and Innovation, 20 (1). pp. 39-49. ISSN 1465-7503 Online: 2043-6882

Watts, Helen (2016) It’s Cheaper than Acquiring New Ones: Retaining Members to Your Service. Consumer Commerce Newsletter.

Nichol, Lynn, Palmer, Gerry and Watts, Helen (2016) Invaluable but Invisible: an Initial Investigation of Chinese Graduate Skill Development and Subsequent Skill Use. In: 17th International Conference on Human Resource Development, Research and Practice across Europe, 8th - 10th June 2016, Manchester. (In Press)

Watts, Helen (2015) Are we Doing Enough to Develop Career Competency? Talent Management: Network Knowledge. pp. 33-35.

Watts, Helen (2015) Predicting Customer Retention in Discrete and Continuous Services. In: Markt-und Absatzprognosen. FOM-Edition (FOM Hochschule für Oekonomie & Management) . Springer Fachmedien Wiesbaden, Wiesbaden, pp. 89-106. ISBN Print: 978-3-658-04491-6 Online: 978-3-658-04492-3

Smith, R., Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 and Watts, Helen (2014) Personality Trait Differences Between Traditional and Social Entrepreneurs. Social Enterprise Journal, 10 (3). pp. 200-221. ISSN 1750-8614

Watts, Helen (2012) A Psychological Approach to Predicting Membership Retention in the Fitness Industry. PhD thesis, University of Worcester.

Watts, Helen, Francis-Smythe, Jan, Peters, D.M. ORCID: https://orcid.org/0000-0002-7873-7737 and Upton, Dominic (2010) Encouraging Employees Use of Fitness Clubs in Employee Wellness Programs. In: 2nd Biennial IWP Conference on Work, Well-Being and Performance, June 29th - July 1st 2010, Institute of Work Psychology, University of Sheffield. (Unpublished)

Watts, Helen, Francis-Smythe, Jan, Peters, D.M. ORCID: https://orcid.org/0000-0002-7873-7737 and Upton, Dominic (2009) How Managers Can Predict Customer Retention Rates Through Psychological Profiling. In: Research Focus One-Day Conference - Leadership and Management, 19th May 2009, University of Worcester. (Unpublished)

Watts, Helen and Francis-Smythe, Jan (2008) “Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive Model". Selected Proceedings of the First International Conference on Social Sciences, 3. pp. 79-90.

Watts, Helen and Francis-Smythe, Jan (2008) Membership Retention in the Fitness Industry: The Development and Validation of a Predictive Model. In: BASES Annual Conference 2008 - The Performing Athlete, Tuesday 2nd September - Thursday 4th September 2008, Brunel University. (Unpublished)

Watts, Helen and Francis-Smythe, Jan (2008) To Go or Not to Go? Factors Affecting Fitness Club Attendance. In: Research Focus One Day Conference : Health and Well-Being, 27th February 2008, University of Worcester. (Unpublished)

Watts, Helen and Francis-Smythe, Jan (2008) "Organisational Development Within the Health and Fitness Sector: Measuring, Predicting and Improving membership Retention Rates". In: Postgraduate Occupational Psychology (POP) Conference 2008, 8th - 9th January 2008. (Unpublished)

Watts, Helen and Francis-Smythe, Jan (2007) "Can the Research-Practice Gap Ever Really be Bridged? Applying the ‘Applied’ in Evidence-Based Organisational Practice". In: PsyPAG Annual Conference 2007, 18th - 20th July 2007, London South bank University. (Unpublished)