Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Article

Wang, Q., Dacko, S. and Gad Mohsen, Marwa (2008) Factors Influencing Consumers’ Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation. Advances in Consumer Research, 35. pp. 416-422. ISSN 0098-9258

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