Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Number of items: 1.

Thesis

Tipke, Justin (2023) Strategic Business-to-Business Marketing Communications in the German Machinery and Plant Engineering Sector. DBA thesis, University of Worcester.

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