Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Thesis

Schwaller, Maximilian (2022) Customized sales strategies for international subsidiaries : A strategic approach for medium-sized B2B organizations of the HORECA supply industry. DBA thesis, University of Worcester.

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