Worcester Research and Publications

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Raja Mohan, S.B.V. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Brand personality, social status, and physical vanity in building luxury fashion branded apps. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 176-192. ISBN 978-152252449-6

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