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Olajumoke, Taiwo and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2025) Storytelling and the Sustainability of Fashion and Luxury Brands: Theory and Practice. In: Sustainable Digital Marketing for Fashion and Luxury Brands. Springer Nature Switzerland, Cham, pp. 409-423. ISBN 978-3-031-82467-8

Olajumoke, Taiwo, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ayertey, S. (2025) The Roles of Chatbots and Sustainability in The Marketing of Fashion Brands. Interdisciplinary Journal of Economics and Business Law, 14. pp. 74-98. ISSN 2047-8747 (Print) 2047-8755 (Online)

Gbadegeshin, S. ORCID: https://orcid.org/0000-0001-5314-6554, French, A. ORCID: https://orcid.org/0000-0002-0266-3989, Olajumoke, Taiwo ORCID: https://orcid.org/0009-0005-1249-1593, Al Zahrani, I. ORCID: https://orcid.org/0000-0002-5705-6684, Farah, S. ORCID: https://orcid.org/0009-0008-1827-4807 and Jegede, O. ORCID: https://orcid.org/0009-0006-8879-8310 (2025) Impact of Artificial Intelligence on Digital Marketing: Theoretical and Empirical Evidence. In: Tech Fusion in Business and Society: Harnessing Big Data, IoT, and Sustainability in Business. Studies in Systems, Decision and Control, 2 (234). Springer, Cham, pp. 23-33. ISBN Print ISBN 978-3-031-84635-9 Online ISBN 978-3-031-84636-6

Gbadegeshin, S. ORCID: https://orcid.org/0000-0001-5314-6554, Olaleye, S. ORCID: https://orcid.org/0000-0002-0266-3989, Sanusi, I. ORCID: https://orcid.org/0000-0002-5705-6684, Olajumoke, Taiwo ORCID: https://orcid.org/0009-0005-1249-1593, Alshamsi, O. ORCID: https://orcid.org/0009-0008-1827-4807 and Al Dhaheri, M. ORCID: https://orcid.org/0009-0006-8879-8310 (2025) Trends and Patterns in Social Robotics Research: A Global Perspective. In: Tech Fusion in Business and Society: Harnessing Big Data, IoT, and Sustainability in Business. Studies in Systems, Decision and Control, 2 (234). Springer, Cham, pp. 3-12. ISBN Print ISBN 978-3-031-84635-9 Online ISBN 978-3-031-84636-6

Ayertey, S., Olajumoke, Taiwo, Forbin, B., Panditharathna, R. and Appiah, K. (2025) Value of Customer Co-created Engagements in Service Failure and Recovery. In: Contemporary Marketing Solutions. Springer Nature Switzerland, Cham, pp. 285-302. ISBN 978-3-031-74657-4

Olajumoke, Taiwo and Ozuem, Wilson (2024) Examining The Relevance of Storytelling and Sustainability to Fashion and Luxury Brands. In: GBATA (Global Business and Technology Association) 25th Annual International Conference Theme: Developing Innovative Strategies for a Changing World, July 9-12th, 2024, Altis Grand Hotel in Lisbon, Portugal. (Unpublished)